---
title: Understanding Gratitude | Gobel Group
description: Learn how to create a wave of grateful giving at your institution. Stop by the Gobel Group booth during the AHP International Conference for a demo of our first-of-its-kind gratitude screening software. You'll also get a gift just for setting up an appointment.
---

[![Gobel Group](https://content.gobelgroup.com/hubfs/gobel-logo.png)](https://gobelgroup.com/)

# Understanding Gratitude

## Learn About the Proven Connection Between Healing and Philanthropy

### Discover the Connection

Expressing gratitude makes people happy. And patients who are grateful for the compassionate care they received have an innate desire to express appreciation to their doctors and nurses.

Unlock the power of gratitude and help patients heal by providing them the opportunity to give back. Learn more in our guide, *Understanding Gratitude: The Connection Between Healing and Philanthropy.* This informative guide is co-authored by Dr. Robert Emmons, the world’s leading scientific expert on gratitude, who has been studying the subject for nearly two decades.

You’ll gain a deeper understanding of how giving back benefits the health of grateful patients and affects their perception of their overall healthcare experience. You’ll also learn:

- What creates feelings of gratitude in patients
- Why clinicians should be actively engaged in philanthropy
- How to help clinicians maximize their involvement in the process

Close more and larger major gifts, strengthen your fundraising pipeline and move your organization forward – while also making a positive impact on the lives of grateful patients and families.

## Gobel Group Can Help Your Grateful Patient Philanthropy Program Increase

![Philanthropy Revenue](https://content.gobelgroup.com/hubfs/images/icons/Philanthropy%20Revenue.png)

Philanthropy Revenue

![Patient Satisfaction](https://content.gobelgroup.com/hubfs/images/icons/Patient%20Satisfaction.png)

Patient Satisfaction

![Employee Engagement](https://content.gobelgroup.com/hubfs/images/icons/Employee%20Engagement.png)

Employee Engagement

![Quote Right](https://content.gobelgroup.com/hubfs/images/icons/quote-left.png)

### POTENTIAL TO DOUBLE OUR REVENUE

The Gobel team’s expertise has made it possible for us to move ahead with key initiatives and see real progress in fine tuning our program. With their help, our new strategic plan has the potential to double our revenue in the next 5-7 years.

![Julie Cox](https://content.gobelgroup.com/hs-fs/hubfs/julie-cox.png?width=82&height=82&name=julie-cox.png)

Julie Cox  
 Vice President, Development  
 LifeBridge Health

![Quote Right](https://content.gobelgroup.com/hubfs/images/icons/quote-right.png)

![g2g](https://content.gobelgroup.com/hs-fs/hubfs/images/logos/g2g.png?width=102&name=g2g.png)    ![AHP Logo](https://content.gobelgroup.com/hs-fs/hubfs/images/logos/AHP%20Logo.png?width=210&name=AHP%20Logo.png)

 © 2026 GOBEL. All Rights Reserved.